What Is Recruitment Marketing?

By Hannah Davies - 2016-12-20

Recruitment Marketing is all of the tactics that a talent acquisition team uses to attract, find, nurture, and engage leads in order to convert them into more qualified applicants for present and future jobs. Tactics used might include email nurturing, SEO, talent networks, content marketing, social recruiting, mobile recruiting, career sites, employer branding, CRM, and recruiting analytics.

 

Why Recruitment Marketing Matters

Before, talent acquisition consisted of posting a job to a board and choosing from the candidates. Now, modern candidates want more. The market for the same skilled talent is competitive, and the creative, innovative, and bold organizations that off...

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